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Moronacity Moronacity
Vol. VIII — Edition No. 41 Tuesday, the fourteenth of January, 2025
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An Independent Reader-Funded Publication · Founded Brooklyn, 2017

The sharp, side‑eyeing guide to surviving — and quietly winning — the modern city.

Moronacity is an urban-affairs publication built by 18 full-time editors, reporters, and data journalists. We treat city dwellers as adults. No sponsored think pieces, no affiliate fluff, no fake optimism about a six-figure salary stretching to a studio in a neighborhood that doesn't exist. Just original reporting, weekly data, and commentary that respects your rent check and your reading time.

Editor-in-Chief Jenna Wexler at her desk in the Brooklyn newsroom.

Jenna Wexler, Editor-in-Chief, photographed in the Brooklyn newsroom, December 2024.

A Note From The Editor

Why we started Moronacity — and who it's actually for.

I started Moronacity in 2017 out of a one-bedroom in Crown Heights, between rent renewals and a stack of neighborhood zines that kept getting the city's numbers wrong. I was tired of city journalism that talked down to readers, or worse — published a "median rent" number that excluded half the city's actual renters. I wanted a publication that would do the math, cite the methodology, and tell the truth about what it costs to live here.

Seven years later we are 18 full-time people working out of a fourth-floor walkup on Lafayette Street. We do not take outside venture money. We do not run sponsored content disguised as reporting. Roughly 22,400 of you pay for memberships and subscriptions — that is the entire business model. When we say reader-supported, we mean it literally: if the bills don't clear, the publication doesn't run. You are the publisher.

This page exists because you asked for it. It is the masthead, the editorial standards, the corrections policy, and the receipts — the same document we'd hand a journalist, a source, or a future hire. Read it skeptically. Then send us what we got wrong.

— Jenna Wexler
Editor-in-Chief & Founder, Moronacity Media, LLC

By the Numbers

The scale and the rigor behind the headlines.

Every figure below is third-party verifiable or independently published. Sources are linked at the foot of this page.

  1. 1.8M Monthly unique readers Similarweb-verified, December 2024
  2. 412K Newsletter subscribers across four weekly editions Internal list management, Jan 2025
  3. 38% Average newsletter open rate, top 2% of comparable publications Substack-adjacent benchmark, Q4 2024
  4. 22,400 Paying members contributing ~$9.6M ARR Membership & Substack reporting, FY2024
  5. 2,340 Original articles published, 2020–2024 Editorial archive, internal CMS
  6. 87 U.S. metros tracked weekly by the City Cost Index Moronacity Data Desk, refreshed Mondays
  7. 6:42 Average on-page time — nearly 3× the publisher median Similarweb engagement, Dec 2024
  8. 18 Full-time editors, reporters, and data journalists Masthead, January 2025

Editorial Standards

How we report, how we correct, and what we disclose.

01 — Sourcing

If we can't name the source, we don't run the line.

Every claim of fact in a Moronacity article is tied to a named source, a public dataset, or a methodology note published alongside the piece. Anonymous sources are used sparingly, only when the information is materially important and the source would face professional or personal risk for speaking on the record. Our reporters disclose, on the record, when a source has a financial, familial, or employment relationship to a subject of our reporting.

02 — Data & Methodology

The number is not the story. The methodology is.

The City Cost Index, our flagship dataset tracking rent, groceries, and transit across 87 U.S. metros, is refreshed every Monday at 6:00 a.m. ET using a documented methodology published at /city-cost-index/. Weights, sample sources, and confidence intervals are public. When a number is updated retroactively, the previous value is preserved in the changelog. We never round up a percentage to make a headline land harder.

03 — Corrections Policy

A correction is not a footnote. It is a published act of repair.

When we get something wrong — a misspelled name, a stale data point, a misattributed quote — we publish a dated correction at the top of the original article, with a brief note describing what changed and why. Substantive corrections are also flagged in the next edition of the relevant newsletter. Corrections are never silently edited away. Our corrections log is open to readers on request.

04 — AI, Affiliates & Disclosure

What we use, what we don't, and how we tell you which is which.

Moronacity does not publish fully AI-generated articles under a human byline. We use AI-assisted tooling for transcription, first-draft summarization of public documents, and copy editing — each use is disclosed internally and audited quarterly. Affiliate links, when used at all, are tagged with rel="sponsored" and never appear inside the body of an original reported piece. Sponsored content, if ever accepted, will live in a clearly labeled section and will never be written by the editorial team.

Questions about a specific piece, a methodology, or a correction? Write to [email protected]. We read everything.

Press, Citations & Recognition

Where Moronacity has been quoted, featured, and recognized.

In the past 18 months, Moronacity's reporting and data have been cited, quoted, or featured by the outlets below. We list them because journalists, sources, and PR folks ask.

Online Journalism Award

Winner, Best Data-Driven Feature — Small Newsroom category, for the 2022 City Cost Index launch coverage.

Recognized as one of "The 30 Most Influential Urban Policy Sites"

Listed by CityLab in its 2024 round-up of independent urban-affairs publications shaping local policy.

For press inquiries, syndication, or interview requests, contact [email protected].

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